How to Transform Traffic into Sales
All this time, people focus on traffic number alone. They want visitors getting engrossed and interested with the information they present. What they do not realize is that traffic alone is not a way to get sales. Your website must have something that will transform your traffic number into sales. How can you do that? Here are the two different objectives which should first get clear to you.
Traffic and sales generation have different objectives. Traffic generation collectively concentrates on getting as much number of people on a site as possible. On the other hand, sales generation is all about targeting your focus market. You cannot simply transform your human traffic into a million customers in front of your sales pages. It just doesn’t work that way. While one concentrates on capturing anyone, the other concentrates on a particular person. Your advertising efforts should now come in here.
Traffic generation is ideal for making a long list of qualified leads. Such group of people can include a couple of buyers but since you have no idea who they are; you need to dig deeper out of the mass of people who have no interest of buying something from you. To do this, you can capitalize the materials posted on your site. Every video, audio file or article on your site must be targeted to its focus market so that when visitors arrive and come across an article on beauty supplement, for example, only those who are interested to buy one will read it. This is a good way to introduce and promote a beauty product.
A Leaky Funnel
The ultimate secret to mixing traffic and sales is to determine the people who will never buy from you to those who are willing to spend money. This can be done through the use of a sales funnel. Imagine the shape of a real funnel. It has a larger end than the other. This sales funnel can work through directing your traffic into the sales process. Through every progressive stage, the number of audience gets smaller and smaller until you are left with only those who are indeed interested to learn more about your product.
How to Build a Sales Funnel?
How do you build this funnel? The basic blueprint of a sales funnel is so simple. You can begin it with a general audience and then start to filter it down until you are left with a group of people who are willing to spend money. You can easily tell they are interested as they usually respond to your letters and questions.
A sales funnel can make or break your product. It needs time to be tweaked, tested and improved. If you find it hard to build a proven effective sales funnel, good things there’s now a way for you get an inside access to the best-selling and most effective sales funnel for home businesses today. There’s no need to spend money outsourcing a company to make your sales funnel. Simply Click Here to learn more about it.