- June 29, 2021
- Posted by: Richard Takemura
- Categories: Blog, Marketing
Is it worth using offline marketing in 2021?
According to a recent study, 78% of marketers said digital marketing was important, while only 39% said the same about offline marketing campaigns.
But, digital marketing isn’t the only way to get results. Although offline marketing is often disregarded, it’s still a vital tool that can have a huge impact.
Companies have been using in-person and offline marketing techniques for a long time. Here are some of the most popular tried-and-tested methods:
Leaflets and flyers are still popular with small business owners. They can be incredibly flexible and can provide information on events, offers, promotions, loyalty schemes, and more.
One of the benefits of using leaflets is that you can target people based on location very easily, as you can leave them in places your target audience visits.
Another option is to create posters that can be put up in places your audience might visit to attract new customers.
Even if you don’t have graphic design experience, you can still create attractive, high-quality posters and other promotional material by using a free online tool like Canva.
Having face-to-face connections with offline networking is a valuable part of marketing. Networking online can reach more people, but it is less personal.
Additionally, networking, attending events and conferences, and speaking to customers will make you more approachable, and it can drive more traffic to your website.
4. Business Cards
Word-of-mouth marketing can still be very effective. If you’re out promoting your business, attending events, and talking to people, you will need to have business cards to hand out.
Business cards are a helpful piece of marketing material. If you don’t have any, you can create them using an online tool like BusinessCards.
Why offline marketing still matters
Even if you use online marketing, reaching out to customers offline is still hugely beneficial. Here’s why offline marketing still matters:
1. It builds a stronger connection
Even if you have an awesome digital marketing strategy, in-person interactions will almost always create a stronger connection, and this helps you build relationships.
Additionally, consumers see a lot of online ads, which can be impersonal. Offline marketing is more likely to make a lasting impact and will make your business more memorable.
2. Social media ads are becoming less effective
Because consumers see so many ads on social media, they are starting to get “ad fatigue.” In other words, they are getting numb to ads as they are scrolling.
This means that, unless your ads really stand out, it’s more likely to get ignored. If this is happening to you, offline ads and promotions can be a fantastic alternative.
3. It improves your brand’s reputation
Word-of-mouth marketing will always be the best way to build your brand’s reputation. Offline marketing tends to be better for spreading the word than online marketing.
Offline marketing can jumpstart the conversations. If you provide a great experience to your customers, they will start talking about their experience with others.
You can also use offline competitions or giveaways, so people discuss your business. This is a great way to create brand awareness and trust among your target audience.
4. You reach more customers
Although you can reach a large number of people online, your overall reach can still be limited. This is particularly true if you’re running a local service or targeting older audiences.
These groups are easier to reach offline. Using a sign, poster, or other offline methods can be much more effective, especially if placed in areas with high levels of foot traffic.
Offline marketing can still be an awesome tool for reaching new customers. It can grow your business, increase sales, and help you reach more customers.
Article by – Byron Cooper