What most businesses fail to understand is that they need to use Instagram to gain exposure for your business. It’s not just kids posting pictures. Businesses are utilizing this platform and raking in.
When it comes to social media for business, most people think about Facebook and—to some extent—Twitter. What many business owners don’t realize is that even though those social networks are popular, one of the most underrated and underutilized social media platforms for business is actually Instagram.
With more than 300 million users using Instagram every single month, it is one of the largest and fastest growing social networks today. Additionally, recent reports have shown that Instagram generates more engagement for each follower than both Facebook and Twitter.
As a result, business owners are able to promote their brand and gain exposure through Instagram which ultimately means more leads, sales, and revenue. If you want to know how to use Instagram to gain exposure for your business, here a few tips:
So how do you use Instagram to gain exposure for your business?
Create Your Business Account
One thing you need to know, especially if you are a small business owner, is that you need to have a completely separate account for your business’ Instagram. Many small businesses make the mistake of simply having their business and their personal feeds together but this can decrease engagement and prevent you from getting the exposure you need.
Make a separate account on Instagram and make sure that you use an easily recognizable, branded image for your profile picture. Instead of having a picture of you, your employees, or your office building, you may want to use your company’s logo. Don’t forget to add your business web address to your description as well; it is the only area on Instagram that you can directly link your website on your profile page.
Promote Your Brand Without Being Too Sales-Oriented
Perhaps the most important thing you can keep in mind on Instagram is that your business account should not always focus on hard selling all the time. In fact, if you want to increase brand exposure, generate new followers and fans, and build up your Instagram account, the less you focus on direct sales the better.
You want to make sure that your posts are fun and engaging. These posts are what will generate shares, comments, and followers. If you are constantly trying to sell products or services through your Instagram account, you are going to lose followers and make it hard to build trust between your brand and your audience.
You can have images of your products and talk about what you have to offer, but keep those posts fewer than the number of posts that you have of other things, such as what is going on in the office or other visual items you can use to tell your company’s story.
A great way to find ideas of what to post is to look through trending hashtags and develop a way to convert that hashtag to fit your business. This will allow you to tap into a stream of new audiences and stay relevant without being too pushy.
Set Goals And Measure
Another important point that many businesses on Instagram overlook is that they do not take the time to create a plan for their Instagram and end up posting random images with no real goal in mind. Take a little time to write down the goals of your Instagram account so you will know how to structure your posts. Your goals could be to increase followers, generate more hashtag mentions, send more users to your website, and a number of other things.
Once you have clearly defined your goals, measuring your results is very important. Without measuring how your Instagram posts are doing, it can be difficult to know if you should continue to make similar posts or change the types of images, hashtags, or times that you are posting. There are tools like Iconosquare that allow you to generate analytic data to track how your Instagram posts perform.