A Beginner’s Guide To Understanding Website Affiliate Marketing
Website affiliate marketing seems like that unattainable American Dream: making money while you sleep. Far from impossible, website affiliate marketing can actually earn you some passive income, at the least.
And if you treat your affiliate marketing like a job, then you can stand to make a lot more money online, including keeping a steady flow of side income.
But what exactly is website affiliate marketing and how can you get started? We’ll cover all that below in this quick but informative guide.
Read on to learn how you can make hundreds or even thousands of dollars by tapping into website affiliate marketing.
What Exactly Is Website Affiliate Marketing?
Through affiliate marketing, you earn a commission when you promote another company or their products. Ideally, you find some service or product that impresses you and you promote it to your friends or following.
And your reward is a small piece of the profit for each sale made due to your promotion. Sounds like easy work, right? Earning commission simply. And it gets easier if you have the right affiliates, or following, who are likely to buy.
Affiliate programs, or associate programs, are deals between merchant websites and some other web domain where a commission is paid for traffic. The affiliate websites advertise or promote the merchant product for profit.
Website affiliate marketing boils down to encourage your audience or following to buy a product and receive money for your hard work. But it doesn’t have to be hard work! Research effective means of promoting and get your sales cap on.
How Does It Work?
When you make a deal with a merchant through an affiliate program, you’ll typically receive some sort of link or code for tracking sales. These unique identifiers report when someone has purchased a product leading from the affiliate’s (your) website.
While it doesn’t usually equal moneybags at first, you can increase your returns by growing your following. Over time, you’ll also learn the best way of selling certain products or services online to your audience.
Website affiliate marketing is a great idea for bloggers and frequent posters to social media. That way your messages and articles reach your audience while you passively make money from conversions.
Companies pay lots of money for conversions (think thousands of dollars for SEO and programs like SalesForce).
Here’s An Example
It’s always easier to figure these things out to the fullest with a practical example:
Say there is a horror blog or is a big fan of the special effects world of Hollywood. She has a ton of fans on Facebook and a large following on her blog, where she often reviews movie-makeup products.
And people love when she reviews wigs.
She has a large following from Los Angeles and a big following in both Orlando and Las Vegas because of their entertainment offerings.
This blogger either contacts a wig merchant or a wig merchant reaches out to her after noticing her large traffic. A deal is struck and now when she recommends a wig and someone follows a link from her site to purchase it, the merchant pays her.
Website Affiliate Marketing Terms to Know
If you’re thinking of getting into affiliate marketing, then there are a few terms you should become familiar with:
The Merchant: This is the company or the retailer who is selling the product, service, or brand. In our scenario above, the merchant would be the wig company whose clients come from our blogger’s website.
If you were to be the one offering the service or product, then you would be the merchant.
The Affiliate: This is the person who is conducting some of the promotion or marketing of the merchant’s products. Your hope is to sell the product to your audience and earn a commission from the sale.
The Consumer: The consumer is the individual that is buying the product. In this case, the consumer would also be your audience or following. Whether they know if they’re apart of an affiliate program or not is up to the affiliate.
The Affiliate Program: As we mentioned above, the affiliate program is the official agreement between the merchant and the consumer that details percentages, commissions, expectations and more.
How Do You Get Started?
1. Find Your Niche, Find Your Affiliate Program
Before you get any real traction in this direction, you’re going to need to discover your niche to determine your blog and what products you want to feature. Are you a jogger who works with a shoe merchant? Movie makeup fan for a wig merchant?
You’ve got to start here before you can even begin to research affiliate programs. But when you have decided on your niche, you can look at the products or services that will sell well to that audience.
Then, you have to secure an affiliate program with a merchant (or merchants, if you’re looking for the big bucks). But that comes after you have your site and your following.
2. Build a Website, Build an Audience
Now comes the part where you put in the real work to set yourself a nice blog up that will attract and entice readers.
In order to reach your audience, you’ll need to produce some remarkable content. Consider useful content like product reviews or how-tos to draw in readers and consumers alike.
Research SEO tactics and spread news of your website on social media and forums for optimal results.
3. Promote Affiliate Products or Services
Get real creative with how you inject the affiliate products onto your website. Pictures of the product can go up on banners and side advertisements.
You can offer direct product reviews or include mentions of the products in your blog posts, using direct links to urge the reader to buy the product.
And once this train is rolling, the money comes in on its own!
Put It All Together
If website affiliate marketing sounds like something you’re interested in, look up success stories and do plenty of market and niche research. Affiliate marketing is nothing new, so there are plenty available resources for becoming an expert.
And now you have the foundation!
For more insightful articles and experienced professional advice, spend more time on the Richard Takemura blog!