Google, the best search engine ever built, has been famous for all it offers – golf. Even increased the size of the email (G-mail) storage to 15 GB. Since then, it has started launching a huge variety of products and services, which contains 50 online services. It was in May 2005 that Google acquired a company called Urchin Software Corporation, which provides a web service called ‘Urchin demand. “Since then, the service has been renamed to Google Analytics.
Google Analytics is an excellent solution to all needs related to the website, from the source from which it took the visitors to your site to the way they interact with your website. Thus, good results as to how the site should be designed / modified in order to attract more visitors or how to do better marketing for your product online. Some of the features of Google Analytics are given below.
First, it is much easier to use. With the feature of AdWords, Google offers more flexibility with keywords and also provides immediate ROI. It also offers good suggestions for keywords that can make the site more attractive or product. Nextly, focuses only on the modifications (on your website), you will make profits. As the service is available in several languages (English, German, Spanish, Korean, etc.), there is a wider scope for improving the page, along with the marketing campaign.
As Analytics is powered by the same server that runs Google, which can be reliably used for even better corporate projects. It is also very easy to use. For example, rather than buy or download any software or script, just paste the tracking code web pages directly begins tracking. Google Analytics also provides summaries of the conversions, traffic directly to you so you do not have to search for reports. You can then comfortably compare keywords, revenue and basically, the web page performance. It also provides the comparative results, for example, if you need to compare this performance to last week week that may well have all the tabular data. This service extends so you can tally this winter reports reports last summer. Google Analytics can also be used for e-commerce websites, and you can compare revenues, arrange and edit campaigns and get an overview of the metrics.
Another feature of Google Analytics is the visualization of the funnel. It sometimes happens that the visitor begins to explore your site, but closes in the middle. Above all, the data is due to confounding or rambling or irrelevant information on the site that confuses the visitor. Google tracks the position of quitting and therefore offers the opportunity to change that particular area of the site. Google also provides the visitor segmented, including the classification of visitor information by location, by action, by the new front returning visitors, making it easier to compare keywords and traffic. Geotargeting helps in tracking the location of the visitor and also gives information about markets in various areas and its potential. Therefore, a better option provides market analysis and gives you more options for creating or modifying your campaign to increase the market value of your website.
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