What is Organic SEO?
Stated as simply as possible, organic SEO is search engine optimization done manually without using black hat methods. No underhand methods and no automated scripting. It is the purest form of optimizing your website for the benefit of search engines. While still retaining interest for your site visitors, and done well, is exactly what search engines are looking for on one page web. Once you find that you reward your site with better rankings and improved positions on search results pages. Throughout this article referred to as simply SEO.
Understanding search engines
Understanding Search Engines and their general concept is vital to the use of effective SEO methods for organic SEO. Search engines allow visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the directory search engine found in the pages of search engine results. Each page is “ranked” according to relevancy, popularity and other factors. Therefore, theoretically, a page most important is that a specific keyword is more likely to appear at the top of the listings.
Presentation of search engine spiders
Another important factor to remember about search engines is that they do not use real people to crawl the billions of websites and judge their relevance. Instead, they use automated software called a “spider” or “bot” that does this work much faster. The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed regularly. The changes and details of the algorithms are not released to the public in order to avoid black hat SEO manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword key. Organic SEO is the only way to go. You’ll waste time and money with black hat methods.
Search Engine Optimization
Of course, to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic matter. We understand that optimizing a page purely for the benefit of search engines spiders may massively harm from the web real value to your visitors. Search engines also understand this, therefore, the development of algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure in which the sites are truly judged on their value to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.
Basic Components of SEO
Current methods of optimizing your website are saved for another article, but the basic components of an SEO campaign are divided into the techniques page and off page optimization. On page SEO includes factors like keyword inclusion, content optimization, page structure etc … while the main factor of off page optimization is inbound links. There are many different factors for each of these areas and different SEOs will give you information about the various factors that are most relevant to achieve a higher ranking. These extensive differences in opinion occur because nobody is certain of the algorithm criteria.
The Benefits of SEO
SEO is probably the most beneficial way to conduct Internet promotion. It is highly profitable, can give long-term results and the leads generated and directed to accept. This does not mean that you should not consider trying out alternative methods of advertising your site. For many, banner advertisements, press releases (can actually be used as part of an SEO campaign as well), PPC campaigns and sponsored listings prove very beneficial, as these will help your site’s popularity.
A profitability and life
Profitability is determined easily if you look at the potential of an SEO campaign compared to the method that many consider to be the next best thing – PPC. A PPC campaign will usually cost upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid $ 50. Some fairly basic SEO work on a web site containing ten pages will generate this kind of traffic on a monthly basis relatively quickly.
$ 50 does not sound much, but consider that you pay this in one month to receive the desired one thousand visitors. In the space of a year have paid $ 600, and so on. Now consider that you are competing for a relatively competitive keyword and you find that you have to be paying at least 50 cents per click to generate just the one thousand clicks in a month. Suddenly you’re paying $ 6000 per year and you’re still only getting one thousand clicks every month. $ 6000 will buy a lot of SEO work and you should find that within a few months will generate much more traffic with organic SEO.
Products targeted are the best type of leads you can generate. This means that visitors to your site are already predisposed to the basic topic of your site and are interested in what you have to say. This means they will be more likely to buy products or services from your site, click on affiliate links or click Google ads to earn income. As SEO leads are physically searching for the topic that your site relates to you are guaranteed that they are interested in what you’re offering. First the search with keywords relevant to your site. Then read the description and name of your site and this further compounds their interest in the page in question and click on the link. Already they have become highly susceptible to the message of your website.
So remember …
SEO is a webmaster’s greatest tool but treated badly it can quickly blow in the face. By ensuring you stick to the very letter of the law and does not use any underhand methods you should soon benefit from powerful leads that frequent the site and earn revenue.
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