Small businesses have one powerful tool that puts them on par with the heavy hitters of their industry — the Internet to drive traffic.
But, you must learn how to drive traffic and use the Internet correctly if you want to make the most of it.
While every company should have a website, they should also have rich, engaging content in order to attract visitors. This content may not immediately drive a sale, but it can develop a long lasting relationship with your potential customer.
One of the easiest, most effective types of content that you can add to your site is blogs. Blogs can be short, long, informative, or captivating. Thus, it’s easy to write something for everyone with a handful of blogs.
But, it isn’t enough to publish something on your favorite topic. Read on to learn how to make company blogs work for your business.
Drive Traffic With Company Blogs
When your consumers surf the web, there’s a good chance that they’re embarking on a mission to find something. More often than not, this involves them using a search engine and typing in a question or phrase.
By having company blogs on your website, people who are looking for your product or service are likely to find you if your content has relevant keywords. Keep in mind, however, that you should only post high-quality content to your blog.
If a potential customer who was using Google ends up making it to your site, the last thing you want them to do is to turn around and leave because your content is lackluster.
This applies to your site’s design and layout, too. Your blog could have amazing written content, but if the visuals are off putting, then your visitors may never take the chance to read it.
Offer Visitors the Chance to Become Customers
As previously mentioned, visitors who come to your site have the opportunity to become customers. But, they often need a nudge in the right direction, and it’s your job to get them there to drive traffic.
The best part about having your own blog is that you are in control of all of the content. Therefore, you can decide how much or how little you want to push your product or service in your blogs.
While it’s a good idea to give your visitor an offer such as a free trial or a subscription to your newsletter, you shouldn’t make it obvious that you’re looking for a sale.
People like to buy things, but not many people like to feel like they are being sold something. So, you should take care to provide value in a discreet way to your visitors. Internal links to your own product pages are a great way to do this.
Establish Your Authority
People who want to learn more about a subject will always look to someone else who knows more than they do. If they are able to learn new information with little trouble, then they will keep coming back to that source in the future.
By publishing cohesive, informative blogs to your website, you will be able to establish yourself as an authority in your industry.
This is particularly easy if you happen to have the capability to offer guides or tutorials to your consumers. It also gives you the chance to create your own original content for your company blogs, such as photographs and videos.
Your authoritative presence will also help benefit your sales, too. People are more likely to spend money on something that comes from a trustworthy source. If your site seems shady, you won’t be driving many conversions.
Easy Content for Social Media
In today’s age, every business needs a social media channel. At the very least, this will put you on par with other companies in your industry that have a Twitter, Facebook, and Instagram profile.
But, many businesses struggle when it comes to managing these platforms. That’s why many entrepreneurs hire social media strategists to drive traffic and take the weight off their shoulders.
You’ll have an endless source of content from your company blog as long as you continually post on your website. It can be difficult to keep up, but you’ll do wonders for your future sales numbers by maintaining consistency.
You can share your newest blogs on all of your social media channels and reach people that you otherwise may not have. This will vastly increase your exposure over time, giving you more opportunity to build your consumer base.
And, if your content is particularly engaging, your readers may choose to share it with all of their own followers, exponentially increasing how many people will see your content.
It Gives Your Brand a Voice
It’s a business death sentence to own a company that your consumers can easily throw into a group of similar businesses. You have to stand out if you want to succeed, and branding is one of the best ways to drive traffic and increase sales.
Branding doesn’t come quick nor does it come easy. Your company blogs, however, provide a perfect platform for your brand voice to be heard by your consumers.
Through your blogs, you’ll be able to tell your customers what your company is all about. You can throw plenty of humor in there, too, which will help you resonate with your audience.
You’ll also be able to talk to your customers like they’re people and not sales numbers. This type of communication will build trust over time.
How to Start Company Blogs
It’s as simple as sitting down and quality content that is relevant to your consumer.
If you own a business that provides cybersecurity service to your clients, then your potential topics could range from best security practices to how to protect yourself against new types of malware.
It will become easier as time moves along, too. Once you build a solid reader base, people will be eager to read your next post.
Company blogs are a powerful asset to any type of business. But, you should implement them appropriately. Want to see how it’s done? Check it out here.