Common Mistakes to Avoid As An Affiliate Marketer
- June 4, 2018
- Posted by: Richard Takemura
- Category: Affiliate Marketing
Affiliate marketing is a great opportunity for individuals looking to make money online. If you are looking to get into affiliate marketing, you need to come up with a foolproof strategy and plan to succeed at it.
Beginner affiliate marketers or even people that have been doing affiliate marketing for years continue to make some common mistakes.
Such mistakes that could cost you money or even ruin one’s reputation need to be avoided at all costs. Here is a guide on how to become an affiliate marketer and avoid these common mistakes.
Not Having an Email List
The first mistake many people make is not collecting emails when they start affiliate marketing.
Until you actually create an email list, you will not see the value in it. It is important and so valuable to have an email list.
This way you will get people that are passionate or very interested in a certain topic and you can then re-market to them using email campaigns and with affiliate links.
You do not need a website to create an email list. There are many apps or email providers you can use today.
You can even put an opt-in on your Facebook page, and people can actually subscribe your email list through Facebook.
You can also get websites created that are very easy and cheap. They make it so easy for people to go sign up, get to your content then hopefully you’ll start making money.
The first thing you need to do if you don’t have an email list is to start creating one now.
Some email providers that you can use include ConvertKit, AWeber, MailChimp or Constant Contact. You can sign up for any of them and start collecting emails.
For instance, MailChimp is a free service for up to two thousand subscribers on your mailing list. If you exceed those two thousand subscribers, you pay my ten or fifteen dollars a month.
Trying to Make Money Straight Away
Affiliate marketing is not a get-rich-quick scheme, and if you try to make money fast, unfortunately, you’re going to fail.
The first thing you do when you start affiliate marketing is to create a Facebook page or an Instagram or YouTube account. At that point, you don’t have any followers or subscribers yet, so you don’t have an audience. You need to build up that audience.
Getting traffic to your content is going to be one of your main focuses in the beginning.
Your content has to be the most important thing you focus on. If your content is rubbish it doesn’t matter how much traffic you get, you’re not going to make any money.
Also, no one is going to buy from you if they don’t know you or trust you. You, therefore, need to build that trust.
All these will enable you to make money, but it’s not going to happen instantaneously. Thinking of making money on the first day is great if you can do it, but realistically it may not happen.
Having Traffic From Only One Source
Getting traffic from only one source is a big mistake many affiliate marketers make. Many get traffic from their website alone.
If you’re putting all the time and effort into your website, why go and try to get traffic from social media, email lists or paid advertisements? Why not stick to that one source that is working?
Getting traffic from just one source can be detrimental because if something happens to that one source, you’ll lose all the traffic completely and you won’t have any money coming in. This may leave you stranded trying to figure out your next steps.
To avoid this, you need to make use of social media platforms like YouTube as it provides a lot of traffic. Using youtube, you can refer people to your website, social media accounts or an email list.
Having multiple traffic sources is a great way to not only increase your income but also increase your presence online.
Not only will people see more videos of you if they subscribe on YouTube, but chances are also if you post a link to your website, they’ll go look at the articles there. They will also go to your social media accounts like Facebook or Instagram.
Multiple traffic sources are the key to a larger income and a more loyal following.
Not Testing Products
The next mistake so many people make in the very beginning is promoting products that they have never tried.
Make sure that you at least look at or try the product, service or guide you are promoting. You can either get the person that owns it to send you a review copy or buy it yourself and use it.
Do not promote it to your audience if you’ve never actually read the guide, tried the product or the service.
Obviously, you’re not going to buy every single product that you are promoting. In most cases, you’re at least going to promote products that have a good review. If they don’t have a good review, you need to figure out why.
This is because you need to be sure that the person going to buy it will be happy with that product.
Having Too Many Promotions
Don’t just send too many promotions telling people to buy many products.
Stick to a core group of products or services that you recommend or that you’ve personally tried and actually like.
If you are trying to get into affiliate marketing and you want to actually make a living or a substantial amount of income from it, don’t promote every single product under the sun.
As you create more lists and as you get a bigger following, you will probably have more products or services that you promote or use in your day to day businesses. However, to start out on day one, don’t promote ten different products that you think someone needs to buy.
Chances are if you promote many different products, one will just opt out of your email list, and you will lose a subscriber.
Not Getting Creative
Not being able to think outside the box or wonder what would happen if you do something different is a mistake made by many.
If you are running a Facebook ad and it’s not working for you, you need to stop and change it. Do it all over again even if you’re not sure if it’s going to work or not.
It is important to experiment so that you see what works and what doesn’t. Experiment with and diversify your content because some people might respond to one type of content that other people may not.
Always experiment even when you’re doing well, and you’ll make money from affiliate marketing. You have to continue to innovate and pivot because you could be making lots of mistakes that you had no idea about in the beginning.
How To Become An Affiliate Marketer
Discussed above are the common mistakes you should look out for as a beginner in affiliate marketing.
Keep in mind it is not a get-rich-quick scheme, and you have to put work in. The way to get around this is to build awesome content, gain traffic and build trust.
Also, make sure you’re collecting email addresses through simple and effective landing pages. Even when things are going well, you need to keep experimenting and split testing to find out how to do it better.
If you wonder how to become an affiliate marketer and be successful, avoid the mentioned mistakes. For more information, contact us.