Welcome to the 21st century, where if you’re not using digital marketing solutions to make your website sing like a canary, you’re getting left behind in the dust.
Seriously. It’s that important to your brand experience.
For those who have yet to catch the wave, here are 8 ways to make digital marketing work for your website (and your customers).
1. Start a Blog (and Understand Blog Posts)
Remember the days when people said a blog wouldn’t make any money?
Those days are over.
A blog is one of the easiest ways to regularly generate quality content for your customers. If you know how to write a blog post.
It’s not like writing your English essay in school.
Writing a good blog post is a combination of SEO best practices, educating your customers, and, of course, initiating a conversation.
It also has to do with extra things like headings, alt text and meta descriptions that will work with the back-end to make you a contender for a good SERP position.
Not sure how to write a good blog post? Start here.
2. Guest Posting
Of course, you can always boost your blog with guest posting.
As digital marketing solutions go, this one’s pretty solid.
Think of the last great business partnership you had. It benefited everyone because loyal customers were willing to spread the wealth.
Same story for guest posting.
A guest blogger will bring their own following to a post, which means that you’ll get their traffic to your site. And if you play your cards right, those people will stick around to read more.
Great types of guest posts include:
- In-depth guides
- Interview-style content
And so much more.
You should also become a guest blogger yourself – it gets your name out there to new customers.
3. Sneak Keywords Into Your Social
It’s not just for websites anymore.
Using keywords in your social media accounts – especially Instagram and Twitter – is a great way to boost visibility because you can use hashtags.
Then, whenever someone searches for that particular hashtag or keyword, your account pops up – ready to go with other useful content on your profile and your website.
It’s good not just for your Instagram or Twitter SEO, but also your overall SEO.
A word to the wise, though: if you’re still hazy on how to best make use of your social accounts, it might be time to hire a social media specialist.
4. Link to Your Website
Your website is your friend. It’s the advertising tool that never sleeps.
So why not make it work for you even more?
Seriously, a good backlink profile isn’t just a great opportunity to generate more traffic – it’s also a huge SEO boost.
Where can you do it?
Well, guest posting is a great place to get started. Literally, it’s free exposure for your company, so why not take your digital marketing solutions a step further?
Your social media is also a great place to incorporate backlinks.
But a word to the wise: spread your efforts. It’s always going to be worth more to have 1 link from 10 reputable domains than it is to have 10 links from 1 reputable domain.
5. Content is King
If you haven’t jumped on the content marketing bandwagon, it’s time.
But for those kids in the back who don’t know the details yet, content marketing involves using content like blog posts, white papers, videos and more to promote your company.
Basically, you’re creating informative, useful content that establishes your company as a resource in your field, and then sharing it with your customers.
6. Repurpose Old Content
Of course, it can get exhausting to generate new content all day, every day.
So why not make the best use of content that you already know works?
Let’s say you have an awesome blog post. One that hit it out of the park.
But you didn’t do anything else with it. Big mistake.
A blog post can become an infographic or a Slideshare presentation.
You’re also better off aiming for quality over quantity. If you spend all of your time trying to come up with fresh blog posts, you won’t have any time to promote said blog posts.
Your customers will thank you for giving them a few valuable pieces of information instead of a mountain of garble.
7. Make the Most of PPC
We can’t dig too deep into digital marketing solutions without talking about pay-per-click advertising, the sister science to SEO.
As the name implies, you pay a fee every time an ad is clicked. So you’re only paying for the success of your campaign.
PPC through platforms like Google Adwords offers highly sophisticated tracking of traffic and the success of a given ad, allowing you to carefully target the customers you want.
It also has a proven track record, especially if your web traffic isn’t very high.
8. Use SEO to Your Advantage
And, finally, our good friend SEO.
You can’t rank well in Google without it – which means without SEO, your website will never get found in the first place.
SEO, or search engine optimization, is a process of refining your website using various tools like keywords, web design, link building and more to ensure that a search engine can find you when a customer puts in a search term relevant to you.
But if you’re not sure where to get started with SEO, no worries. Check out this beginner’s guide to get you on the right track.
Better Digital Marketing Solutions
You have digital marketing problems. We have digital marketing solutions.
We’re the only resource you need to make sense of your online business. And we take that responsibility very seriously.
If you need a jump start to your Internet marketing, you can get started by registering and learn how to build an online store.
If you need a few resources to get you off on the right foot, check out the resources page.
But if you’re ready to take it to the next level and become a successful online entrepreneur, book a strategy session today.