Nowadays, it seems everyone is looking for additional income streams.
Some want to quit their nine-to-five jobs and have more freedom. Others are seeking ways to earn more revenue. Either way, the Internet offers many opportunities for starting your own business.
A great choice is affiliate marketing. At the most basic level, it involves promoting other people’s products in exchange for a commission.
Successful affiliate marketers, such as Pat Flynn, earn a staggering $140,866 per month. Sure, they have more than one income stream, but affiliate sales account for a large percentage of their earnings.
The key is to build a connection with your audience, promote quality products, and offer value. If your site is flooded with spammy links and poor quality content, it won’t get you very far.
Ready to take the plunge? Check out these must-know tips for affiliate marketing success.
Come Up with a Plan
Like any other business, affiliate marketing requires planning.
First, choose a niche and decide what types of product you want to promote. Next, determine how you’re going to market those products. Are you planning to set up an authority website, use social media, or build niche sites?
Also, assess your budget and decide how much you’re willing to invest. For instance, if you’re just getting started, spend your money wisely. Organic traffic and quality content are the way to go.
Choose Your Niche
A common mistake among newbies is choosing broad niches. If you pick a niche that’s too broad (or too narrow), you’re unlikely to succeed.
Think about your audience and their needs. Put yourself in the customer’s shoes.
What kind of product would you buy? Why would you choose that particular product or service? Once you choose your niche, build your site around it.
Let’s say you’re passionate about health and well-being. However, the health niche is very broad. Your best bet is to pick an area that your audience can relate to, such as weight loss, fitness, or specific health issues.
Love What You Do
If you don’t love what you do, affiliate marketing success won’t come easy. It’s important to choose a niche you’re passionate about.
Promote affiliate products that you actually trust and would use yourself. It doesn’t make sense to promote the next best thing unless you believe it in.
For example, the most popular weight loss formula could be just marketing hype. Choose products that you’ve personally tried and had success with.
Focus on things that provide real value to your audience. Today’s customers are savvy. They know not everything that glitters is gold.
Don’t choose specific affiliate products just because they’re popular. Check customer reviews, read the labels, and try them yourself if possible.
When writing content about these products, show both the pros and cons. Be genuine and share your experience, both good and bad.
Let’s say you’re promoting a face cream that made your acne worse. However, other customers have had great results, so perhaps it simply wasn’t right for your skin type.
Write about it and let readers know that even though your experience wasn’t the best, it might work for them. Explain the benefits of its ingredients and share online reviews.
Create Quality Content
If your site has nothing but affiliate links and banners, don’t expect to succeed. Support your claims and the products you promote with quality content.
More than 78 percent of customers say they trust brands offering custom content. About 61 percent make buying decisions based on the content they read.
Your blog posts, videos, and articles must appeal to your audience. Write with your customers in mind. Think twice before hitting Publish.
Promote Your Content
Unless you take the time to promote your content, you’ll get little or no traffic.
Affiliate market success depends on traffic. The more people who find your site online, the higher your chances of making a sale.
Every time a blog post goes live, share it on Facebook, Instagram, and Twitter. Join chat boards and forums, reply to users, and post a link to your blog.
Choose social networks that are the most relevant to your niche. LinkedIn, for instance, works best for B2B offers. However, it’s not the right medium to promote weight loss supplements.
Check the FTC Guidelines
It’s no secret that many marketers deceive customers by making false claims. For this reason, the FTC requires business owners to let people know that they’re promoting affiliate products.
This means you need to have a disclosure policy on your blog that states you’ll receive a commission from the products sold. It can be a brief note or just a short paragraph.
Don’t worry. This won’t turn customers away. It actually shows that you’re honest and care about your audience.
Take Baby Steps
Affiliate marketing success doesn’t come overnight. It can take many months to build steady revenue.
Your results depend on a variety of factors, such as your niche, content, traffic stats, and marketing efforts. It all comes down to how much work you put into it.
Be patients and take baby steps toward your goal. Don’t quit before even trying.
There is no one-size-fits-all affiliate program. What works for other fellow bloggers might not work for you.
Try different affiliate products and test new platforms. Some networks pay a commission based on the number of clicks. Others pay based on the number of sales.
Join trusted affiliate platforms, such as Impact Radius and ShareASale. Commission Junction, Amazon, and eBay are great choices too.
Focus on SEO
Search engine optimization is critical to affiliate marketing success. A well-planned SEO campaign can boost your marketing efforts and drive massive traffic.
Optimize your content, pages, and meta-data for the search engines. Choose relevant keywords and incorporate them into your posts. Make your site mobile-friendly to ensure it looks good on any device.
Build Your Way to Affiliate Marketing Success
As you can see, there are plenty of ways to grow and promote your affiliate business. The more effort you put in, the greater your chances of success.
So what are you waiting for? Start today!
Stay tuned in to my marketing blog for more inspiration.