List Building & Email Marketing Explained
Quite often, you’ll hear digital marketers raving about how successful one can become by simply building and email list and marketing to these people who are interested in what you have to offer. In today’s post, you’ll learn all about list building and email marketing. By the end of this article, you’ll be able to explain the concept of email marketing using list building and also have the knowledge to begin using this approach on your website. Let’s get started.
Growing Your List & Setting Up A Email Campaign
Step1: Sign Up For A Email Marketing Service
First things first, you should have your website set up. If you haven’t built your website yet, stop reading this and build out your website.
Once you have a website, its time to sign up for an email marketing service. This type of service is used by millions of people who are actively collecting emails and emailing them quite frequently. Simply put, an email marketing service helps website owners (1) collect emails and (2) email said email list. Although there are hundreds of email marketing solutions, I recommend a handful that I’ve personally used and continue to use:
To be clear, you only need to sign up to one of the above email marketing services. Some of the listed sites offer free trials or free service for a small amount. However, when your account grows to a large size, you’ll want to upgrade to a paid plan to ensure that you can continue growing your list and email your list as frequently as needed. Additionally, some of the above email marketing providers above offer exclusive features such as detailed analytics and landing page creators.
Signing up with an email marketing site is incredibly simple and can be done in as little as 3 minutes. Once you’ve created an account, you can create your first list.
Step 2: Building a list
Once you have signed up for a email marketing service, you’re ready to move on to step 2. No matter what type of website you have (a static website, a blog, or an ecommerce website) you can start building a list. Many webmasters implement a signup box within their content or on the sidebar of their website. There are hundreds of plugins that are readily available that make it incredibly easy and fashionable to start collecting emails.
Often times, you’ll see website owners who offer an incentive for users to sign up. Whether it be a discount on an order, exclusive reports, tutorials, or something else of value, this is often used to incentivize web surfers to join their email list. If you’re looking to grow your list as large as possible, its highly recommended that you offer something of value in exchange for someone to sign up.
Step 3: Emailing Your List
Once you’ve signed up for an email marketing service that will collect emails and add them to your list and you’ve added a sign up option on your website, it’s time to email your audience. The awesome part about this is (1) they’re interested in what you have to offer and (2) you can email them as frequently as you’d like.
Emailing your list could not be simpler. Simply log into your email marketing service, and click “send mail” or something similar. Simply fill out the email title, sender information, and place the content of your desired email into the content area.
Within the content area, you can do many things. You can send them more information about a certain topic, tell them about a new blog post, or sell a product or service.
Putting It All Together
Now that you have all the pieces of the puzzle, it’s time to understand how you can make money from this. Once you have everything set up, you can setup an email campaign that virtually runs on auto pilot. By using Auto Responders and Timed Emails, you can effectively provide more value and earn a considerable amount of money.
When a user signs up to your email list, you should create an auto responder that thanks them for signing up and provides further value. This helps the web surfer confirm that they signed up & helps them remember your site.
In order to automate email marketing further, you’ll want to create an email campaign that posts automatically for a few weeks, streamlining the entire process. You can push your own products or services, promote other people products or services, or provide more value around the topic of your website.
Note: It’s against the last to scrape emails found online and email them. Unless you’ve either (1) received an okay, (2) purchased an email list, or (3) had people sign up with your email list, you should not email them. It’s against the law and you can get yourself into some serious trouble.
After reading this article, you should have a much better understanding of email marketing and know how to officially build your very first email marketing campaign. Be sure to incentivize your audience to sign up for you list, this will help you greatly. Further, be sure provide as much value as possible. Otherwise, you’ll likely see people ignoring your emails and removing themselves from email lists.
Now that you have all the knowledge you need to build your first email marketing campaign, set it up right now!