Social Media: Choosing Your Platform

Social Media: What platform should I use?

In today’s era of technology, especially with how the industry is always evolving, social media networks are something every business should consider. Between using unique content on Facebook to attract customers, building an audience on Twitter, or even sharing pictures on Instagram, there’s no doubt that social media plays an important role in the lives of many business owners. However, it’s not just enough that you know how to operate these social networks, but you also need to consider which ones are right for you. After all, just because Instagram may work for one company, doesn’t necessarily mean that the same will apply to you. Here are some tips when choosing a social media platform for your business.

#1. Get to Know Your Audience

When considering what social media platform(s) to use for your business, it’s important to consider your audience. As an example, the average Twitter follower most likely wouldn’t have an interest in Instagram marketing, and vice versa. After all, while there are plenty of social media sites out there, not only are they used in different ways, but they’re also catered toward different demographics. For example, if you have a larger audience and are looking for more of a direct approach to sharing your content, then Facebook would be a good fit for you. However, if you’re aiming for a smaller group, and you don’t mind the limited word count, then Twitter would probably be a better fit. All in all, this is an important aspect of choosing the right platform for your business. By knowing which channel is best suitable for you, not only is it easier to connect with others, but the platform can be used to its fullest advantage.

#2. Consider Your Social Networking Strengths

While getting to know your audience is important, it’s essential to consider the social media platforms you’re most experienced with as well. Not only do you need to make sure the social networking sites are a good fit for your customers, but that they’re a good fit for you as well. Depending on the content you’re marketing, what site would best for you? For example, let’s say photography is one of your strong points. If that’s the case, then consider using Instagram and Pinterest for marketing your content. On the other hand, if you’re experienced with videos, then consider using either Facebook or Twitter. However, keep in mind that both sites have different approaches to how videos are shared. While the former is usually for sharing longer videos, especially with a larger audience in mind, the latter is often used for sharing shorter clips. Overall, between getting to know your audience and considering your social networking strengths, these are some important steps to choosing a social media platform for your business.

#3. Consider Future Changes to Your Social Network(s)

When choosing the right platform for your business, it’s also important to consider any changes that your social media outlet(s) may experience in the future. After all, while many business owners are concerned with how their company is subject to change, they also need to remember that the social media sites they’re using, are always experiencing changes as well. For example, the way Facebook was used back in 2004, was very different from how it’s used nowadays. Aside from going through some major updates, as well as tools to make navigating the site easier, no longer is it just a site where you interact with your friends, but it’s also become a platform where unique content is shared. Not to mention it’s where heated topics are discussed among friends. Overall, whenever you’re choosing the perfect platform for your company, always consider any future changes that may occur.

Are you an aspiring online entrepreneur who’s been considering using social media for your business? For more information, as well as ways I can assist you in choosing the right platform, contact me today. I look forward to coaching you.



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