Companies are increasingly turning to social media influencers as a valuable part of their marketing strategies. Influencers — who share their knowledge and expertise about particular topics with their loyal followers– are present on a variety of social media platforms, including Facebook, YouTube, and Twitter. Instagram, which allows users to share pictures and videos with their followers, is another social media platform that brands are using to partner with influencers. If you’re already an avid Instagram user, you might be wondering how you can turn your hobby into a money-making venture. Below, we will discuss how you can make money online as an Instagram influencer:
Be a frequent poster.
If you’re a once a month kind of poster on Instagram, chances are you’re not going to be earning money as an influencer any time soon. Instagram influencers post regularly– typically at least once a day– and their pictures are stylish, original, and visually appealing. They also caption their pictures with attention grabbing, clever words. If you want to become an influencer, think of your Instagram account as your resume. Brands who partner with influencers will look through your pictures to determine your style and whether or not you’d be a good fit for their company.
Grow your followers.
When brands partner with an influencer, they want to know that their product or service will reach a large audience. Thus, it’s important to spend time gaining as many followers as possible. Brands have different requirements when it comes to follower counts, but a good rule of thumb is to aim for 5,000 followers before attempting to partner with a company. How can you gain more followers? Consistently post quality content and follow other relevant Instagram accounts.
Reach out to your favorite brands.
Don’t expect your favorite brand to make the first move. Instead, consider reaching out to them via email or social media. Remember to include your Instagram account information so they can see your style for themselves. Don’t limit yourself to a single brand, either; reach out to several of your favorites. Additionally, you might consider reaching out to companies that connect influencers with brands. They often receive dozens of applications per brand campaign, so patience and persistence are key.
Be present on other social media sites.
It’s important for influencers to maintain a presence on social media sites outside of Instagram. Brands will often check around to learn more about a potential influencer before proposing a partnership. That doesn’t mean you need to have an account on every social media site available, but you should maintain an updated profile on a select few. If you’re not sure where to start, head to LinkedIn. Brands regularly visit potential influencers’ profiles on this professional networking site, so make sure that all of your information is up-to-date.
Consider going unpaid first.
While it might not be an ideal scenario, many paid influencers get their foot in the door with a brand by first being an unpaid brand ambassador. Being an unpaid ambassador isn’t without its perks, though; often, you’ll be sent a free product or service to review and promote on your Instagram account. If you’re looking to break into the world of being a paid Instagram influencer, this is a great place to start.
The Instagram brand promotion business is a large one that spans across all industries and will only continue to grow over the coming years. If you’re someone who regularly spends time on social media, why not get paid to do what you love? To learn more about how you can partner with brands to earn money as an influencer, contact me today.
Take a peek at my Instagram account here: http://instagram.com/richardtakemura
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