The need to create a sales funnel is critical for the reason of attracting and converting new customers for your business and has them keep coming back to you. Being in this line of business, you want to create an effective sales funnel, but before you can do so you need to know some tools and resources which is highly needed in order to be able to build an effective squeeze pages as well as an a mailing list that can run completely run automatically like an oiled machine. However, before we tackle how you create a sales funnel, let us start with what sales funnel is first.
What is Sales Funnel?
In simple terms, a sales funnel is a type of marketing system following a systematic process geared to leading your prospect into purchasing a product or service. The very idea when you create a sales funnel is to convert a lead to prospect and then turn the prospect into customer. In the end, that customer finally becomes a repeat customer who buys over and over from you. Building sales funnel is not a new concept as it has been around for decades. However, ever since the introduction of a range of internet marketing methods and tools, scaling and managing of a sales funnel have become a lot easier.
Understanding Leads, Prospects and Customers
In order to be able to create an effective sales funnel, you have to first understand the three important terms involved with it. Such are leads, prospects and customers. Understanding these three will also help you in building an effective sales funnel.
Leads – The leads refer to people who are aware of your business or on the other hand, someone that you have decided to chase for a sale. You should also know that leads actually vary greatly from each other and can be classified further.
Prospect – Prospect refers to anyone who has contact or is interested with your business and what you have to offer. This could be someone who have signed up to your newsletter, or at least someone who is interested to.
Customers – Customers are group of buyers who can be classified as one who made single purchase or repeat customers.
Depending on how effective your sales funnel is, it will decide ultimately just how many of your prospects will convert to becoming customers and then repeat customers in the end. Of course, you cannot expect to turn all your prospects to customers as that would be an impossible task. However, there are a variety of strategies that you can utilize in order to effectively create a sales funnel, one of which would be email marketing.
How to Set Up Your Email Marketing
Email marketing is one of the greatest way in which you can effectively turn prospects into customers. It is an online marketing strategy known to be highly convertible as it is targeted to people who are interested in exactly what you are selling. For this type of marketing, you simply need to create a well-crafted email that comes with a link which leads your prospects to your website.
Steps on Building your Laser Targeted Mailing Lists
Here is a step-by-step action plan in setting up and getting ready to build your highly targeted mailing list:
Choose Your Domain Name
In order for you to be able to choose the perfect domain name, you have to first make sure of the niche you are planning to target. This is because you must choose a domain name that fits your target market well. One of the tips for choosing a domain name would be using one that is easy to say and remember and is related to your niche. This way, your prospects can remember it well and remember what you have to offer essentially.
Setting Up Hosting
In choosing the hosting provider, you have to make sure that your service is one that is flexible and allows for fast upgrades. At first, it is best to start with smaller package and when your marketing gradually expands, you can also expand your account to a larger package. When you set up hosting, be sure that your hosting provider can offer an ability to use sub domains so you can create interior pages in every squeeze page you create.
Choosing an Autoresponder Provider
Some email marketers host their autoresponder software using their own hosting accounts. However, doing so can have limitations such the number of emails you send out in a given day, and lower delivery rates compared with a professional service. As such, it is best that you plan well your email marketing plan and autoresponder service. It has to be a service that is not picked merely out of price but for the features you need.
Landing Page Builder
Landing pages is also one important aspects of your site. Choosing the best landing page creator can allow you to turn your idea to a published landing page in minutes. With it, you can create, edit and deploy your next high-converting page that is 100% mobile responsive allowing your prospects to easily navigate through your pages.
An effective sales funnel has to be allows you to make sure that the campaign you send out gets the traffic you paid for it. To do that, you can use a link tracking service that tracks and protects your affiliate link which allows you to know when you are getting the credit for the sales which you made.
Of course, there are other strategies for which you can use to create a sales funnel. You can use the social media, pay-per-click (PPC) and guest posting. Choosing among the many other marketing strategies does not mean that you have to use only one of them. In fact, it is advisable to use them in combination which allows you to maximize their efficiency. That way, you can truly create a sales funnel that can turn your prospects into repeat customers.