Choosing the Best Keywords to Drive Traffic to Your Website

How to Choose the Best Keywords to Drive Traffic to Your Website

Deciding which content to place on your website can be quite challenging, especially with regards to search engine optimization. Although there are various ways to optimize website content, one of the most effective methods is the use of appropriate keywords. This will make it easier for your content to be noticed by search engines which in turn will attract greater volumes of traffic to your website.

Using Tools to Select Keywords

Although many people simply type the first thing that comes to mind, this may not be the best way to select a keyword for your post or article. There are various online keyword tools that can help determine whether your choice of keyword is a good idea or not. The Google Keyword tool is probably one of the best options for this task as it allows you to search for your best keywords to drive traffic to your website. As well as for synonyms or phrases that may fare a little better than your original choice.

Keeping Your Keyword Choice Relevant

When choosing a keyword or long tail keyword to drive traffic to your site, the chosen keywords should always be completely relevant to the content that they are being posted with. This will help generate traffic to your site as visitors who land there as a result of searching for particular keywords will be more eager to spend time on your site. Using a keyword that is not relevant to your content may also result in your site being penalized and pushed even lower in search rankings by Google.

Choosing the Correct Keyword Density

In years gone by, it was thought that the more times a keyword appeared in an article, the better chance the article had of being ranked higher in search results. Known as keyword stuffing, this practice is not only frowned upon by Google, it is one of the quickest ways to discourage visitors from spending time on your website. After choosing appropriate keywords, using them in a density ratio of between 0.5% and 2% is usually considered acceptable. As an example, in an article containing approximately 500 words, your chosen keyword should appear anywhere between 2 and 10 times.

Although choosing the best keywords for your site may seem time-consuming, your efforts will be rewarded by higher volumes of visitor traffic and increased revenues. This will go a long way in helping improve your search ranking status with most major search engines.